Privacy Policy

Last updated: June 1, 2026

M45 Automotive ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

• Contact information: Name, email address, phone number, and mailing address.
• Vehicle information: Year, make, model, VIN, and service history related to your vehicle.
• Appointment data: Preferred service dates, service requests, and communication history.
• Website data: IP address, browser type, pages visited, and referring URLs collected automatically via cookies and analytics.
• Payment information: Payment data is processed by our payment processor and is not stored on our systems.

2. How We Use Your Information

We use the information we collect to:

• Schedule and perform vehicle service and repairs
• Communicate with you about your vehicle and appointments
• Send appointment reminders and service updates (with consent)
• Process payments and maintain service records
• Improve our website and services
• Comply with legal obligations

3. SMS / Text Message Communications

If you opt in to SMS communications, you may receive appointment confirmations, reminders, and service status updates via text message. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. For help, reply HELP. Message frequency varies.

We do not sell or share your phone number with third parties for marketing purposes. Your consent to receive SMS is not required to receive services from M45 Automotive.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties for monetary gain. Aside from the advertising and analytics cookies described in Section 5 below, we may share your information with:

• Service providers: Third-party vendors who assist with scheduling, payments, or website operations (subject to confidentiality agreements).
• Legal requirements: When required by law, court order, or governmental authority.
• Business transfers: In connection with a merger, acquisition, or sale of our business assets.

5. Cookies, Analytics & Advertising

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and measure and improve our advertising. We work with the following third-party providers, which may set their own cookies and collect information such as your IP address, device and browser type, and the pages you visit:

• Google Analytics & Google Tag Manager — to understand how visitors use our website.
• Google Ads — for conversion measurement and remarketing (showing you our ads on other websites and apps you visit).
• Meta (Facebook) Pixel — for advertising measurement and remarketing across Meta platforms.

These providers use cookies and pixels to deliver ads based on your prior visits to our website. Under some privacy laws — including the California Consumer Privacy Act as amended by the CPRA — this use of advertising cookies may be considered a "sale" or "sharing" of personal information.

You can control or opt out of this activity:

• Manage Google ad personalization at adssettings.google.com.
• Opt out of Google Analytics with the browser add-on at tools.google.com/dlpage/gaoptout.
• Adjust your Meta ad preferences at facebook.com/settings?tab=ads.
• Opt out of many third-party advertising cookies at optout.aboutads.info and optout.networkadvertising.org.
• Disable cookies through your browser settings, though this may affect the functionality of certain site features.

To request that we not sell or share your personal information, email us at [email protected].

6. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Service records are generally retained for a minimum of 7 years.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access and receive a copy of your personal data
• Correct inaccurate information
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications at any time

To exercise these rights, contact us at [email protected].

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Third-Party Scheduling

Our online appointment scheduling is powered by OktoRocket, a third-party scheduling platform. When you book an appointment through their widget, you are subject to OktoRocket's own privacy policy. We encourage you to review their policy before submitting personal information.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions or concerns about this Privacy Policy, contact us at:

M45 Automotive
Auburn, CA 95603
(530) 823-7645
[email protected]